In 1988, Alan Vernon Morris (AVM), now affectionately known as 'Mr. Morris', began his textile and material career by opening his first family run store, AVM Material Centre in Wynberg, Cape Town. 

Upon retiring in early 2015, his oldest daughter Sharon, with her husband Greg, bought and took over the business to keep the legacy of the best quality of materials at the lowest prices for their regular clientele. Supplying people from fashion designers to home makers, we ensure only the most superior materials are selected at the best value to our customers.

We have grown over the years, moving into a bigger and better shop in the same building (painted in Mr. Morris' favourite colour blue) as well as housing a haberdashery in the old shop where we have zips, buttons, trims, and more.

Come through to our wholesale shop and have a look at our fabrics, we guarantee you will not be disappointed, or have a peek into our lookbook on this site or on our Facebook page.


Our range of materials are sold out very fast, so to avoid disappointment, please visit our store. We advertise the latest arrivals and inform our customers of sale days on our Facebook Page and can add you onto our Whatsapp broadcast group so that you are the first to know! Our Super Sales will also be advertised on our Notice Board so keep a look out.

June 2019 - New arrivals are coming on Friday 21 June 2019 so keep a look out in store and on our Facebook page.

We have moved shop in February 2019! We are in the same building but in a bigger and better store in order to house more fabrics. Our old shop is still operating but as our haberdashery and off cuts so please pop by and see what we have to offer. 

The AVM Material Centre Team